Unlocking the Mind Behind the Grind

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Apex Competitive DNA Analysis isn’t just a tool. It’s the missing link in player development — a system built to help athletes understand who they are before they try to become someone they’re not.

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I’m Antonio Harvey — former NBA player, coach, broadcaster, and lifelong student of the game. Over the course of my 25-year journey through professional basketball, I saw firsthand what separates good athletes from great ones. And it’s not just skill. It’s not just hustle. It’s what’s going on between the ears — the way you think, lead, respond, and adapt when the pressure’s on.

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How It Started

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The idea for Apex was born out of frustration — mine and countless others’. I watched athletes pour thousands of dollars into training, supplements, and gear… only to fall short because they didn’t know what really drove them. I tried to help players with drills, diet, even meditation. But something was missing.

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That’s when I realized: If we don’t understand our own competitive makeup — our “DNA” — we’re guessing at our potential. So I built a system that stops the guessing.

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What Apex Does

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The Apex Competitive DNA Analysis is a personality-based evaluation built specifically for athletes. It decodes seven core traits that define your competitive identity — from how you lead, to how you respond to stress, to what drives your hunger to win.

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Once an athlete completes the assessment, they receive a detailed, personalized profile that outlines:

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• Their dominant personality archetype

• Strengths and blind spots

• Coaching and training strategies that align with their mindset

• Emotional and leadership development pathways

 

It’s not just about finding out who you are — it’s about building a clear roadmap to becoming the best version of yourself, on and off the court.

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Why It Matters

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90% of performance happens in the mind — but 90% of training focuses on the body. That gap is where potential gets lost.

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Apex fills that gap.

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Whether you’re an athlete trying to rise up, a coach looking to better connect with your team, or a parent investing in your kid’s future — Apex gives you the insight and structure to grow smarter, train better, and compete harder.

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This is the future of development. Not just physical. Not just mental. But personal.

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Let’s find your edge — and sharpen it.​​